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Shots Mag: The Future of Food Advertising Is Animated
Crunchy, gooey, juicy and irresistibly memorable, Head of Film Sue Loughlin tells shots magazine why the future of food advertising is animated. With food ads fighting for our increasingly diminished time and in a world where 85% of ads fail to hold attention beyond 2.5 seconds, Sue explores why introducing animation could be key to slicing through the noise and crafting food that leaps off the plate.
By Sue Loughlin
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By Nicki Field
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By Charlie Sells
Act now on copyright and AI before it's too late
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How to stand out in a corporate world? It's the type, stupid.
By Chris Page & Ross Frame
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We’re a team of makers, thinkers and challengers - united by craft, driven by change, and proud to do things differently.
Meet the Team: Leah Airey
By Leah Airey
Meet the Team: Eri Panasci
By Eri Panasci
Meet the Team: Ross Frame
By Ross Frame
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Time, remember that?
By Ross Frame
I’ll tell you what’s boring…
By Hazel O'Brien
