Bring A Book To Life

The Brief

As we spend more of our lives scrolling and streaming, this campaign for Amazon Books sets out to rekindle the magic of reading, and remind us of the deep, personal connection we have with books.

Reading requires imagination. It means bringing passive parts of yourself online to turn an author's words into living, breathing characters full of life.

Droga5 lead a series of OOH and digital executions that show readers in everyday moments as their surroundings transform, bringing the book’s world to life, and revealing how the story emotionally brings them to life too.

The Approach

From 6 genres being explored, Wei created an execution for Romance, layering her illustration over photography to create striking visual.

The concept plays on the simple, familiar moment of opening a book - using the diagonal of a turned page as a gateway into vivid imagined worlds.

It’s a piece that shows how thoughtful design and bold craft can pull people in, spark feeling, and build something truly transportive.

After the illustration was set, motion was added to bring the book worlds to life.