British Airways ‘Always On’
An online campaign to promote British Airways’ On Business scheme.
An online campaign to promote British Airways’ On Business scheme.
Working with BBH, this online and social campaign was created to promote British Airways’ On Business scheme.
The brief was to work with the existing brand creative and make a 3D animation that utilised each of the four On Business logos to demonstrate simply how the scheme works.
“We wanted to ensure that the piece had a ‘flow’ to it so for us the key was coming up with the right transitions to move us from one logo to another in a way that was interesting but also seemed natural and complemented the logos themselves.”
On Business is a free to join loyalty programme, run by British Airways, American Airlines and Iberia, that saves companies money on flights through exclusive offers and rewards.