Coal Drops Yard houses a range of experiences in and amongst its historic arches. Working with over 20 different artists Droga5 have created a visual identity to reflect this diversity — and the vibrant community of King’s Cross.⠀
The campaign was designed to showcase how it feels to be completely absorbed by the breadth of experiences on offer at Coal Drops Yard.
Inspired by the iconic architecture of the site, it uses arches to literally frame everything you can find there — the history, the culture, the community, the retailers, the spaces and even the people who built it.