Humantold NYC
Illustrations for the therapy company aimed at busy New Yorkers.
Illustrations for the therapy company aimed at busy New Yorkers.
Characterful illustrator Alex Tait worked with Humantold, a company driven to provide access to high quality, affordable mental health care to all New Yorkers, helping ease the everyday stresses of living in the bustling city. To introduce the brand to its audience Alex designed charming illustrations to be used across out of home focusing on the iconic New York subway system, aiming to catch people in moments of stillness from their busy lives.
Aiming to epitomise the common stresses of the city, Alex designed relatable characters that speak to frequent experiences that impact residents being able to access beneficial levels of relaxation, from constant construction work, ghosting and the perpetual fast-pace of life in the cultural hub.
Alex Tait’s illustration style is both simple and busy. A character design specialist, his bold and playful illustrations often feature irreverent characters in contorted poses, crowd scenes, and pets.
When working with brands, Alex can perfectly balance fun and dynamic with warm and human, bringing humour and a touch of surrealism to each project.
Alex’s recent clients include Spotify, Pentagram NY, Adidas, Hyundai, humantold, and Google.