IKEA 'Reimagine Your Space'
Magical animation for the Swedish home decor and furniture store's shopping app.
Magical animation for the Swedish home decor and furniture store's shopping app.
Charlie Toqué brought three magical worlds to life with Mother London for IKEA, to showcase their new global shopping app. With a colourful, and magical, cast of characters Charlie directed three spots to highlight the ease of shopping through the app.
Crafted in his signature witty style, each spot centres on a fantastical way IKEA is trying to make shopping more convenient for the customer, with comedic results. From lively furniture, to winding waterslides and friendly giant spiders, Charlie animated each film to be warm, modern and with IKEA's classic sense of offbeat humour.