Ben&Julia were approached by Intermarché to create a campaign that reflected their commitment to responsible sourcing and natural production.
Developing a campaign that is honest, engaging and memorable, Ben&Julia harnessed their signature sense of humour and deeply crafted touch to contribute to Intermarché’s reputation for impactful advertising.
Taking a fully hand-crafted approach, the visual language of the films is tactile, combining practical effects with raw and unfinished materials to further reinforce the sense of authenticity that Intermarché wanted to communicate.
Calling the campaign ‘Super Production’ Ben&Julia delivered two films that not only communicate the ‘super’ production of Intermarché’s supply chain, but also display Ben&Julia’s production expertise and artistic lens.
Crafting each element by hand, the films are a love letter to craft and it’s authenticity that creates memorable campaigns.