INXX Spring Summer – Year of the Tiger
A vibrant collaboration with the streetwear brand
A vibrant collaboration with the streetwear brand
Jelly’s Genie Espinosa was approached to collaborate with Chinese streetwear brand INXX for their Spring/Summer Year of the Tiger collection. This project was a great opportunity to work with a high-end designer brand, in total Genie collaborated on fifteen different garments and five accessories.
Genie brought her distinctive style to the brief , creating illustrations which were supplied to the in-house designers and used in INXX’s exclusive pop-up concept store in China. The tiger illustration was used to symbolise 2022 being the Year of the Tiger in the Chinese zodiac, a sign known for bravery and adventure, with Genie further complimenting this design with the brand logo & floral motifs.