‘Loved & Wanted’ is a campaign for the Greater London Authority by McCann London, inspired by the Mayor of London, Sadiq Khan, and his words of unity in the aftermath of the 2024 race riots. The hero line is in support of the communities that have made London the diverse and culturally rich city it is today.
Led by type and language variants, Studio Edgar’s challenge was to create a compelling and arresting motion piece for central Londons Outernet’s immersive screens. The campaign will also roll out across donated OOH media across the city.