Working closely with the Nike team and animator Peter Dickinson, Raissa crafted a graphic type-led campaign for the Nike running app marathon planner. Designed to motivate, celebrate and emulate runners on their marathon training journeys, great care was taken to craft every campaign element to reflect perpetual movement, any time, anywhere.
Raissa’s craft for the campaign centred on the ‘2026’ typography, with each number designed to represent a different running element, from the steps you may encounter on your route, to a classic running track.
Emphasising the mind body connection Nike promote, the ‘0’ was animated to breathe in and out to inject a sensory element of the design.
