Samsung Week

Working with the team at Samsung in Korea over a two-year period, Arcade Studio worked to craft visuals for the brand's birthday week, evolving existing characters into their modern playful style.

The collaboration began with a 3D billboard in Piccadilly Circus with the project itself including animations for social media, watch faces, wallpaper animations and multiple static OOH posters. Central to the campaign is Arcade Studio's attention to detail, with every character crafted in their signature style, even the outfits worn by the cool cast of characters were individually designed to have a realistic feel and movement.