Youtube Recap

A global campaign for YouTube’s first ever ‘Recap’, 3D artist Eva Cremers collaborated with YouTube to design and bring to life fourteen personality cards, creating tribes from users’ with similar viewing habits.

Born from the connection people seek through interests, each animated character has a distinct look and feel, embodying their traits in Eva's iconic visual design style.

An expert at building cohesive brand worlds, Eva's imaginative and playful design style cohesively intertwined with the personality card descriptions, avoiding archetypes and the obvious to craft unique compositions for people to resonate with and relate to.

"My goal was to make them feel like true individuals who embodied their written traits, while still belonging to the same cohesive world"

“Each character was animated with its own unique movement style to further reinforce its personality, from the calm stillness of the Serenity Seeker to the energetic bouncing motion of the Challenger. I absolutely loved working on this project and it’s amazing to see it now live across the world!”