Bringing the Christmas Magic for Good Housekeeping

Director duo Kitchen craft freshly-baked Christmas magic for Good Housekeeping’s first ever TV ad in its 103-year history.

Monday 1 December 2025
Talent

Marking a huge milestone for the beloved print publication, and celebrating it’s central role in influencing festive traditions around the country, KITCHEN were tasked with bringing to life a simple concept to embody the craft, tradition and magic that makes a Good Housekeeping Christmas.

With 75% of women agreeing that “reading Good Housekeeping has become a Christmas tradition in itself” the TV spot needed to convey the craftiness of Good Housekeeping and the spirit of the season all wrapped up with a little bit of KITCHEN’s signature sparkle.

Music by Box of Toys Audio.

Read more about the campaign in The Drum here.

<< See KITCHEN's portfolio here >>

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