Baileys - James Lovick

Over a number of years, James helped establish the Baileys recipe style of videos by creating over 50 different films in collaboration with the drinks brand - with each recipe film indicative of a new flavour or for release around a particular holiday season.

The films were shot on an Arri Alexa with Leica Summicron lenses in sets, with four recipes per two days of shooting - capturing technical and complex drinks & desserts all with bespoke and elaborate set design. Everything was captured in-camera, utilising borescope lenses and intricate camera rigs where necessary to get unique and interesting camera angles, including inside a glass or blender.