We worked with VCCP London who commissioned Justin Poulter to design lettering for a series of Cadbury Brunch Bar ads.
Justin created the lettering to feel very natural and approachable, perfect for the household name brand.
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fe0927cf927be9578133ead0104434069045e06f7-1667x1000.png&w=3840&q=90)
“In order for the typography to have a varying and hand drawn feeling, I created two alphabets, one bold, the other thin and loopy. Both uppercase and lowercase,” - Justin
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fe53dcb42e2fc9b538820d40072563a9fd9506f61-1667x1000.png&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F4fa4cd5ccf8ef6534f4bbb42c30c98afe00588a2-1080x1350.jpg%3Frect%3D235%2C0%2C845%2C1244&w=3840&q=90)
Explore the Roster![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fc06bc9d6f49b5df7093203804e6b9d4eb17c2136-1536x1536.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fcd48aeb6221d3d64db2e4f9bccb63b96057d4baf-1080x1080.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F871e31bed0ae2df9ef6be1d676d8105af3f54eed-1000x1500.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fc06bc9d6f49b5df7093203804e6b9d4eb17c2136-1536x1536.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fcd48aeb6221d3d64db2e4f9bccb63b96057d4baf-1080x1080.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F871e31bed0ae2df9ef6be1d676d8105af3f54eed-1000x1500.jpg&w=3840&q=90)
Meet the Futures
We support the next generation of Creative Talent through our Futures program
Explore the Roster