Cornerstone Branding

Mr Kaplin lent his immense 3D talents to this brief for Californian-based HR Solutions company Cornerstone. Working with design studio Pentagram, Mr Kaplin created a family of playful mascots for the rebranding, to help keep the brand approachable and warm.

The characters, which are a mix of cute creatures with space-influenced elements, float through the branding to guide and explore, personifying Cornerstone's innovative use of technology with Mr Kaplin's usual flair for character, even in the simplest forms.