Working together with VMLY&R, Peter worked on Emblem Health’s latest ‘We Mean Health,’ campaign which featured the work of local New York artists depicting what health represents to them.
Peter was asked to bring to life the concept in a series of three pieces; ‘Old couple, young love’, ‘LGBTQ+’ and ‘Healthy Generations’. The campaign ran on outdoor media in NY and Connecticut as well as with supporting online and social featuring behind the scenes from the Artists.
The work aims to deliver on Emblem Health’s 80-year history of serving the tri-state areas local communities and its overarching belief in the importance of accessible, equitable, affordable, and quality coverage as a not-for-profit.
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