Collaborating closely with Hankook Tyres, Ben&Julia cultivated an environment of trust and creativity for this project, including the client in every part of the creative process.
Crafted as a social media campaign around Halloween time, Ben&Julia took inspiration from classic thriller and horror cinema, handcrafting a miniature world filled with suspense and creative delight. Playing with scale and perception, Ben&Julia created a film that blurs the line between what is real and what is constructed, but all is a result of their deep love of craft.
Producing everything in their Berlin studio with their close collaborators in set design, post production and music, the campaign quickly became successful and was rolled out beyond the European markets globally.