Matte Cooper once again brings his wacky and wonderful puppetry to IKEA with the launch of LADA, smaller (and adorable) stores arriving at retail parks across the UK. Crafted in Matte’s classic humorous style, the campaign tagline ‘Smaller but just as mighty’ is reflected in Matte’s comedic style with his original IKEA store puppet carrying the LADAs to their new homes.
Reintroducing Matte’s characterful IKEA store puppet in cute miniature form, the short but sweet spots are a continuation of the magic Matte brought to the first campaign. Combining his love for tactile puppetry and mixed media work, the puppets are once again seen in retail parks around the country.