KOOVS X Boomranng

An exploration of the cult of music

Boomranng collaborated with clothing brand KOOVS to celebrate their 10th anniversary, crafting a collection that explores music as a cult and how it transfixes us all.

Influenced by Indian mythology and wanting to represent the cultural influence of KOOVS Boomranng created three illustrations to be applied across the garments in the collection. The designs are bold and striking telling the story of how we all ‘concede control’ of our lives to music.

“In a post truth, highly individualistic world there is one occult we are all subservient to: music. From travel to dishes, from impressing someone to telling them how you feel, we all concede control of our lives to music.”