Krave Beauty

Reimagining a classic tale.

Niceshit teamed up with Australian Agency Universal Favourite to develop this animated film for Krave Beauty and their ‘Slow Sown skincare’ campaign.

Reinterpreting the classic story of The Turtle and the Hare, Niceshit utilised their skills in composition and transitions to breathe new life into the story.

“Revisiting the well-known fable of The Turtle and the Hare we follow our fast-paced buddy through a journey of learning and growth, something we could all learn from. The hare is not the bad guy, its just a victim of the fast-fashion world we’re living in.” - Niceshit