'Love Food, Hate Waste'

To combat those neglected vegetables and long forgotten produce at the back of the fridge, KITCHEN crafted a fresh spot that brings humour and relatability to the subject of household food waste for UKTV.

Brief

To bring awareness to the £80 of food waste a month UK households are losing, UKTV wanted to educate their audience and encourage them to only buy what they need. To do this they approached KITCHEN, masters of inventive storytelling and fresh, feel-good character design.

A simple concept, expertly executed - animated faces on the live footage of food commonly found in fridges, to entertain while also raising awareness.

Design

Although the design of the spot revolved around simple, doodle-like faces it was important for them to reflect the tone and personality of the voice over. Animated in their instantly recognisable KITCHEN style, every character, both fruit and veg, has a distinct vibe and energy.