LudoSans is a handcrafted sans serif typeface, created using the Strata-Cut technique. The characters move and change in colour and pattern bringing a level of playfulness and fun, which is unique to the process.
In this instance, the typeface is modelled out of multicoloured strands of plasticine into a long length of ‘loaf’ that is sliced very thinly. Each slice is recorded by the camera, and when the frames play sequentially, the type forms organically evolve. This project was a collaboration with Janina Sitzmann.