Lebassis was approached to create campaign lettering for Nike's 2020 'Be True' campaign.
The campaign featured LGBTQIA+ activists and athletes, celebrating all forms of expression through sport and movement with the tagline 'Proudly In Motion' complimented by Lebassis' trademark bold use of colour and form.
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F94144ab09a943bf6515e7b787ae286de9e879e31-3000x2000.jpg&w=3840&q=90)
Working with agency Porto Rocha, Lebassis among other artists reimagined Nike's initiative as a collaborative year-round endeavour, with the 'Be True' slogan being 'designed to be redesigned' by different LGBTQIA+ artists. Creating an ever-evolving visual identity, and championing the creativity of the community.
The campaign was seen across placements including online, retail takeovers, installations, film, billboards and experiential activations.
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fb4c5f1c3e936f72eb769c71176fc0611de3784d7-3307x3300.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F7042b333c2bc4af607a4b4e82729f9b36123c064-3307x3300.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F16325181e06eec0854e1178f7789265ecca05a06-3307x3300.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F1ac362b5376b41714f408646f9c4f96e15ca6e58-2250x3000.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F089531d8e8c722d56d8e96760b8c44298cc20782-2400x1600.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F29fc43be7dcd308fc89e00a08d08ef796a68bd63-3307x3300.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fc06bc9d6f49b5df7093203804e6b9d4eb17c2136-1536x1536.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2Fcd48aeb6221d3d64db2e4f9bccb63b96057d4baf-1080x1080.jpg&w=3840&q=90)
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fnsgh2r6b%2Fproduction%2F871e31bed0ae2df9ef6be1d676d8105af3f54eed-1000x1500.jpg&w=3840&q=90)
Meet the Futures
We support the next generation of Creative Talent through our Futures program
Explore the Roster