Leading vitamin brand Redoxon asked 3D illustrator and animation director Eva Cremers to create 2 TVCs.
The two scripts were based on the idea that Redoxon would be able to give you immunity… but not from annoying and relatable things in live for example:
– Stepping on a toy dinosaur
– Giving in to watching another episode on Netflix
For the toy dinosaur, Eva wanted to make sure it was filled with charm, playfulness and fun, without being too childish.
For the other TVC involving binge watching Netflix, Eva felt drawn to the idea of capturing the mood we are all familiar with, “shall I watch another episode or not?”.
Eva decided to capture this mood with a close up of the slightly abstract character to create the countdown of the television in the eyes.