Saucony London 10k
Dynamic characters for Saucony's sponsorship of the London 10k
Dynamic characters for Saucony's sponsorship of the London 10k
Meredith uses her dynamic signature style creating illustrations for Saucony's sponsorship of the London 10k running event. Each character is crafted using Meredith's bold character design combined with the bright & playful colour palette of Saucony's brand.
Meredith plays with scale illustrating the energetic runners passing some of London's iconic landmarks that are on the 10k route. Each illustration champions the positive & inclusive nature of the run with a subtle nod to Saucony's branding on the characters' shoes.