Saut Hermès
Graphic and dynamic visual identity for the luxury equestrian event.
Graphic and dynamic visual identity for the luxury equestrian event.
Working directly with the Hermès team, Alexis was tasked with the development of the visual identity of the event celebrating the brand’s long-standing affinity for the equestrian world, a connection which goes all the way back to the brand’s 18th century roots.
The task centred around the ‘suspended moment’ of a jump, drawing on Alexis’ passion for abstract and fluid movement to create a dialogue between the horse and rider. The event is a meeting point of craftsmanship and sporting excellence, weaving creativity throughout and cementing the brand’s dedication to craft.
Combining traditional ink drawing with airbrushed textures, Alexis brought together both the classic and contemporary in his design which was applied across posters, motion design and event signage. Alexis balanced the heritage of the luxury brand with his graphic energy that always seeks to cut through and captivate.