Selfridges A Tale of Unexpected Beauty

Fairytale stop motion

Katy worked with luxury brand Selfridges on their 'Tales of the Unexpected' series showcasing a selection of their beauty brands in a storybook setting. Originally intended to just be stop motion, the animations had to include a mix of CG to ensure that each scene could be adapted to convey the distinct personality of each brand all the way through the editing process. The paper craft set was created in a studio and then recreated using CG. Katy's ability to convey luxury through her crafted visuals shines through in the way each film tells a different brand story.