'The One with the Blue Cap' Dove's Brazilian Campaign

Lebassis creates a full typeface for Doves iconic blue cap deodorant

Lebassis designed two typefaces for Dove's "Dove da Tampinha Azul" campaign, focusing on the iconic deodorant known as "the one with the blue cap" in Brazil. The script typeface, named "Dove Soft," features 173 characters with multiple alternates and soft curves. Additionally, "Dove Care" is an all caps version with 73 characters, alternates, and a strong personality. He also crafted 25 stickers that complement both lettering styles for the campaign.