Eri and Pierre join Creativepool Annual 2026 jury
Being on a craft jury matters because craft matters.
It's an opportunity to celebrate the work that is both bold and beautifully executed.
At Jelly, we believe creativity deserves to be taken seriously, and juries are one of the ways we make sure it is! That's why we're so happy to see Executive Producers Eri (NY) and Pierre (Europe) on the jury this year.
"Having lived and worked in the UK, I've witnessed clients say yes to creative concepts that would make a US brand team sweat. British clients and agencies treat commercial work as a genuine art form, embracing craft as the primary vehicle for connection. It's a culture where a bold, sometimes obscure, and often highbrow creative approach isn't a nice-to-have but the whole argument, and it has shaped how I think about what commercial work can and should do. Awards juries are one of the few spaces where the industry pauses to ask what we actually value, and I'm proud to be part of the group that's helping set that bar."
What We Do
We specialise in bold visual content and brand storytelling.
