The Future of Food Advertising Is Animated
Crunchy, gooey, juicy and irresistibly memorable, Head of Film Sue Loughlin tells shots magazine why the future of food advertising is animated. With food ads fighting for our increasingly diminished time and in a world where 85% of ads fail to hold attention beyond 2.5 seconds, Sue explores why introducing animation could be key to slicing through the noise and crafting food that leaps off the plate.
Friday 11 July 2025
By Sue Loughlin
OpinionExpertise
^^^ Header image by Clubcamping.
"There’s something irresistibly memorable about animated food. It’s enticing, emotionally rich, and makes you want to eat it right now. It stirs appetite, sparks emotion, and stays with you."
Sue Loughlin
What We Do
We specialise in bold visual content and brand storytelling.
