With Covid-19 forcing everyone to remain in confinement, MullenLowe Colombia commissioned Estudio Pum for Aguila Light beer, ‘The Summer Beer’. Colombians had one of the longest quarantines of all countries; turning trips to pools, rivers and beaches into far away dreams. The longing to return to these moments took over social networks with hashtags such as #throwmeback #takemeback #takemetherenow trending during those long months of lockdown.
Pum were commissioned to create a Where’s Waldo inspired world full of colour, based on all those wonderful summer moments that became part of the Aguila’s campaign across social and limited edition bottles.