Benefit Badgal

Bouncy and vibrant mixed-media for the global beauty brand.

Working directly with the Benefit brand team, Corey worked end-to-end on three social-forward films that were framed to appear as user-generated-content, but with a bouncy and crafted animated element.

Approaching the brief as an opportunity to showcase his versatile production skills, the brief was executed almost entirely by Corey alone, who crafted the social spots to have a distinctly New York feel.

Scouting the shooting locations and casting the spots himself, Corey took a fully hands-on approach with a deep understanding of what was needed by the Benefit team and what technical approach was required to fulfil the brief.

Combining the live action shots with bubbly and glossy 3D animation, complete with larger-than-life versions of the ‘Badgal’ mascara, the final films are fun and effervescent, capturing the spirit and target audience of the brand.