Daydreamin Characters
Damien designs with his head in the clouds for this personal project
Damien designs with his head in the clouds for this personal project
Damien often finds himself sketching characters and quickly moving on so here he challenged himself to create a character to introduce to a brand, in a personal project.
Daydream is a CBD drink that had a colour palette he loved, and their ethos matched nicely with his cloud-head character.
Retaining the simplicity of the existing product shots, Damien applies his delightful character and spot illustrations to boost the brands calming energy whilst highlighting his skill at understanding a brands communication with endearing and straightforward design.