Pets at Home

A characterful series of brand assets for our furry friends

Nomad Studio were tasked with unifying the UK's largest pet care brand 'Pets at Home' which had seen a rapid expansion across a huge range of services from retail to veterinary care to insurance. They needed to unify all the differing services under a new hero brand style and a consistent visual language.

Commissioning Hannah Warren to craft a library of versatile assets in her signature warm style, the illustrations live across the full consumer journey from the homepage of their website, to in-store and at all other touch points.

The brief for Hannah was to work within the refreshed brand colour palette featuring the classic green, and to ensure that there was a running element of humour and fun throughout the illustrations. An animal lover herself, Hannah crafted the designs to create a joyful experience for the consumer, depicting all manner of different pets and their owners, quirks and all.

An expansive project, Hannah’s considered designs can be seen in all variants of the brand, leaving no small detail untouched, from personality-filled app graphics, to in-store hydration stations for our four legged pals. With the brand embracing illustration as a key component of their communication, Hannah was able to bring to life the Pets at Home world in her style which is approachable and befitting of the beloved brand and pets they look after.

In an ongoing partnership, Hannah has developed a vast brand illustration library for 'Pets at Home' over the last 3 years.