Quero Bolsa is an online tool to help students applying for university scholarships. Estudio Pum were approached to develop and create a full illustration system for the platform. The client needed colourful, young and diverse characters that would immediately relate to students. The end output was not only illustrations that lived across the platform but an illustration system with rules and guidelines that could be as flexible as the client required. Pum stretched the illustration style to its limits to know how much could be done without losing it’s identity. At the end they systematised everything with rules and orientations inside a guideline.