Tasked with crafting a MOA film aimed at healthcare professionals, Mr Kaplin directed a spot for BBH London which innovatively demonstrates the new retinal vascular disease drug. Administered by an injection applied directly to the eye, the use of animation allows a focus on a stylised visual explanation instead of any unwanted squeamishness.
Through his elevated 3D animation Mr Kaplin crafted the film with a strong visual style that allows for the scientific information to be delivered in an engaging way.