Madame Tussauds
Alison Carmichael freshens up Madame Tussauds logo.
Alison Carmichael freshens up Madame Tussauds logo.
London design practice SomeOne commissioned Alison Carmichael to freshen up the logo of global tourist attraction Madame Tussauds. The new logo is part of the more digital-focused rebrand of the wax figure house.
Alison’s brief was to to create an “evolution not a revolution” of the word mark, so the new logo is essentially an update than starting a fresh new design. For Alison, it was a matter of refining logo, simplifying some of the forms, adding a bit more weight and streamlining it so that it felt more up to date.
The main focus was to create a logo that could be applied across all digital applications, working in line with SomeOne’s reconsidered BrandWorld – an entire operating system for the brand communications, from graphic to photographic assets, that can be used across all channels. SomeOne creative director Rich Rhodes says their BrandWorld is a “largely non-written, visual approach”.