Fuze Iced Tea
A charming series of characterful images looking at ways of removing stress from your life.
A charming series of characterful images looking at ways of removing stress from your life.
A series of illustrations commissioned by Edelman around mindful moments for the European launch of Coca-Cola’s Fuze Iced Tea. The images ran across Fuze Iced Tea’s European social channels.
Alex Tait’s illustration style is both simple and busy. A character design specialist, his bold and playful illustrations often feature irreverent characters in contorted poses, crowd scenes, and pets.
When working with brands, Alex can perfectly balance fun and dynamic with warm and human, bringing humour and a touch of surrealism to each project.
Alex’s recent clients include Spotify, Pentagram NY, Adidas, Hyundai, humantold, and Google.