Characterful illustrator Alex Tait worked with Humantold, a company driven to provide access to high quality, affordable mental health care to all New Yorkers, helping ease the everyday stresses of living in the bustling city. To introduce the brand to its audience Alex designed charming illustrations to be used across out of home focusing on the iconic New York subway system, aiming to catch people in moments of stillness from their busy lives.
Aiming to epitomise the common stresses of the city, Alex designed relatable characters that speak to frequent experiences that impact residents being able to access beneficial levels of relaxation, from constant construction work, ghosting and the perpetual fast-pace of life in the cultural hub.
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