Gas Networks Ireland ‘Progress Naturally’

A cinematic TV commercial for Gas Networks Ireland.

Hattie directed this lively TV commercial for Gas Networks Ireland. The brief was to create a charming and warm paper world in which to show a changing Irish landscape, powered by natural gas.

To achieve this, Hattie designed and built the characters and landscape in paper before teaming up with Seed Animation to photograph and transform the physical sets into an animated CGI world.

Client: Gas Networks Ireland

Agency: Rothco

Producer: Kate Myers at Blink Art

Director: Hattie Newman

Set Design: Hattie Newman

Animation & CGI: Seed Animation

Lead Set Assistant: Cristina Florit Gomila

Music: Major Tom

Making of Film Director: Joe Eckworth