Levi’s Festival Collection

Layered moving doodles bring the festival spirit to life

To encourage costumers to shop Levi’s online Festival Collection, Biff created a series of illustrations to be used on Levi’s social pages, their website, emails, and as social gifs.

Biff took inspiration from the colours and patterns of Levi’s Festival Collection by layering illustrations over the top of the image.

KITCHEN then animated Biff’s illustrations into moving doodles on still photographs. These animations were posted across Levi’s UK social platforms.