Skittles ‘Pride’

A sweet and simple message.

Illustrator and lettering artist Biff and animation studio KITCHEN collaborated with the wonderful creatives at ad agency adam&eveDDB to create Skittles’ animated campaign raising money for the LGBT+ charity, Switchboard.

Dear Pride,

You’re about to be in more places than ever before, painting the town with your glorious rainbow – and we can’t wait!

Thing is, we kinda have the rainbow too – oops!

But not to worry, we know that during Pride only one rainbow matters – yours.

That’s why we’re getting out of the way by giving our rainbow up!

And because we know that love makes the world go round, we’ll also be supporting Switchboard, the LGBT+ charity.

Have a great time, Pride, enjoy every colourful moment.

Love from Skittles.

Give the Rainbow. Taste the Rainbow.