Created in collaboration with BrandOpus, this spot celebrates Sourcer, a supplier of high quality Tea, Coffee & Hot Chocolate to Cafes, Concessions, Restaurants & Hotels.
The brief was to convey the wisdom and knowledge and art and science that Sourcer use to to create engaging and memorable experiences and products that are greater than the sum of their parts.
The design was created entirely in-house by KITCHEN and meant to bring in alchemical symbolism to connote the magic of hot beverages and the ritual of the serve.
It celebrates the craft and skill which a master-barista employs to make that perfect flat-white, or a masterfully brewed Oolong tea. Here we show the Barista’s workspace as a parallel for an alchemists laboratory; a magical place full of mystery and specialist equipment.