Celebrating two years of Jelly Hamburg 🇪🇺

Two years on from planting roots in the creative heart of Germany, we catch up on all things Europe: From trends and opportunities to projects and passions.

Thursday 15 February 2024

[Above image: Leslie Ellen Poole & Katrin Grün in Jelly‘s Studio in Hamburg]

Nestled in the vibrant Sternschanze quarter, our European office sits in the cultural heart of Hamburg – surrounded by cafes, record shops, agencies, production hubs, nightlife, independent shops, graffiti, restaurants, bars and, on the doorstep, a former opera house now used as a punk music venue. The perfect spot for craft and innovation to unfold: Sternschanze is where creativity lives.

While deeply immersed in the European market, its trends and challenges, Jelly Hamburg is a fully-integrated extension of both Jelly London and Jelly New York – sharing knowledge, resources and passion - always with the company’s core values at its heart.

Headed up by German natives Executive Producer Leslie Poole and Integrated Producer Katrin Grün, the experienced duo has led projects for H&M, Nike, McDonald’s, and Mini.


With bright prints adorning the walls, plenty of plants dotted around, and dulcet tones coming from the record player, as the latest haul from nearby record shops ride the airwaves, the studio provides a serene and inviting space for our team, artists and clients.

The lively communal area serves as the perfect space to enjoy a craft beer from the local Ratsherren brewery, before heading out to one of the many surrounding independent bars and restaurants - or if it's sunny, heading to the Schulterblatt to sit in front of one of the Portuguese cafés, drink a Galao and watch the hustle and bustle of the street.

"We're right in the heart of it all, so we love when friends, artists and clients drop by the studio for a coffee or meet nearby cafes, bars or music venues. There's nothing like having creative conversations and creating a space for ideas to flourish."

Leslie Ellen Poole

The first point of contact for our clients in Europe is Leslie. She has worked in advertising agencies for more than 10 years in Germany and the UK, building her extensive experience in integrated production and art buying.

Leslie is an active member of the creative community, regularly immersing herself in industry events and festivals across Europe. A true advocate for animation and illustration, she's a natural matchmaker; working hard to find the right talent for any brief.

Meet Leslie here.

With many years of experience as an art buyer and art producer in well-known advertising agencies, Katrin understands the German market and its needs very well.

As well as looking for new talent, Katrin coordinates, shapes and guides production, ensuring the creative meets the expectations of both the clients and the artists.

Meet Katrin here.

If you're looking for international talent in Europe, on anything from illustration a to animation, type/lettering and live action campaigns, contact Leslie and Katrin to chat.


Mini Rooftop

Eva was approached by Mini Netherlands to create a rooftop illustration as part of a series collaborating with a range of culturally diverse artists. The rooftop designs were debuted at the 2022 Dutch Design Awards.

See more here.

Eva Cremers x H&M

Eva was invited to collaborate with Swedish retailer H&M on a global kids collection that embraces children’s self-expression and creativity, capturing the essence of the young in today’s digital age. It includes 3D graphics and characters blurring the lines into the metaverse and gaming, with a strong connection to youth pop culture.

See more here.

Alva Skog x Nike

Alva worked with Nike and Wieden + Kennedy Amsterdam as part of their 'Sport is Never Done' campaign encouraging parents to partake in playing sport with their children. Alva designed illustrations for a dynamic storybook with their signature playful perspectives and exaggerated angles, that emphasise the parent and child relationship.

See more here.

Genie Espinosa x Cosmopolitan Germany

Genie brought her larger than life characters to Cosmopolitan Germany and their piece on different types of tourists, illustrating the glamorous sunbathers, the ones that head straight to the buffet, and the ones who go for adventure no matter the risk!

See more here.

Hattie Newman & KITCHEN x McDonalds

Hattie and KITCHEN worked with McDonald's Germany and Scholz & Friends Hamburg for their 'Recycling Books' campaign showing the wonderful imaginary worlds children can escape to when they read. Creating a Happy Meal box design and an animated film crafted to look like Hattie's signature papercraft technique, the project is a magical adventure.

See more here.

Peter Phobia x Lufthansa

Peter Phobia worked with airline Lufthansa and Germany's national football team to create an illustration for the side of the aircraft that flew the team, coaches and support staff to Oman featuring a lineup of characters including the athletes in Peter's recognisable style with the tagline 'Diversity Wins'.

See the project here.

Alva Skog x Süddeutsche Zeitung Magazine

Alva crafted dynamic skiing inspired illustrations for Süddeutsche Zeitung Magazine.

Check out more of Alva's playful perspectives here.