Jelly shortlisted for Look Ahead competition in partnership with Contagious, TfL, and Global Media & Entertainment Group

"Our ambition was to reframe raw, emotional truths to de-stigmatise therapy using illustration to capture feelings words can’t. We’re really hoping to get the chance to bring this to 4 million commuters for real, propelling Self Space’s mission of bringing mental health maintenance into people’s everyday life, instead of only in times of crisis."

"We’re over the moon to be shortlisted - not just because it’s a brilliant creative challenge - but because it’s a chance to shift something that really matters. Therapy still comes with too much stigma. It’s seen as a last resort, something for when you’re really struggling. But we know it can be so much more than that. The idea came from a shared belief that therapy should be part of everyday life, like going to the gym or grabbing your morning flat white. Self Space are already out there challenging the narrative making therapy feel human, modern, and accessible. It made total sense to team up and use this opportunity to get that message out there even louder. We’ve seen how powerful talking can be for ourselves, our team, and the people around us — and we wanted to bring that truth into the public space in a way that’s honest, cheeky, and completely relatable. If even one person sees this campaign and feels a little more seen, a little more open to starting therapy, then that’s a massive win in our book."