Two Kinsale Sharks Design Shortlists for Tangra branding
Our branding for the new fusion restaurant in Soho, Tangra, has been shortlisted at Kinsale Design Sharks in two categories: Collaborative Project & Illustration for Branding.
We partnered with design agency Kuba&Friends and Boomranng Studio on the strategy, design and execution. The collaboration delivered a fully-fledged brand for the restaurant, encompassing a hand-drawn logo, typography direction, colour palette, hero illustrations, menu and social media templates, uniform designs and stickers, with different elements informing each other.
DESIGN: COLLABORATIVE PROJECT
The identity of new Soho fusion restaurant Tangra was built around capturing the energy and vibrancy of modern India. It challenges category conventions by not leaning on nostalgia and heritage, instead blending authenticity with a bold, contemporary spirit. Recognising modern diners increasingly choose experience over taste alone, we used an experience-first design philosophy.
The collaboration with the Tangra team marked a progressive and integrated breakaway from traditional models of creative partnership. Embedded within the creative process from the outset, creative studio Jelly, creative agency Kuba&Friends, and artist duo Boomranng were all at the forefront of creative strategy, decision-making and branding execution. The collaboration delivered a fully-fledged brand for the restaurant, encompassing a hand-drawn logo, typography direction, colour palette, hero illustrations, menu and social media templates, uniform designs and stickers, with different elements informing each other.
DESIGN CRAFT: ILLUSTRATION FOR DESIGN
The identity of new Soho fusion restaurant Tangra was built around capturing the energy and vibrancy of modern India. It challenges category conventions by not leaning on nostalgia and heritage, instead blending authenticity with a bold, contemporary spirit.
Boomranng brought the Tangra brand to life with their signature style and fervour, infusing the brand language with colour, energy and dynamism. Passionate about representing a modern and futuristic perspective of their hometown, Boomranng designed a range of versatile, energetic, ‘spice punk’ assets that celebrate ingredients, textures, and the motion of cooking and people.
What We Do
We specialise in bold visual content and brand storytelling.
