Meet the Team: Katrin Grün
We sat down with Katrin our Integrated Producer in Hamburg to find out all about her career journey so far, the most exciting European industry trends, and what craft means to her.
What do you do at Jelly?
As an Integrated producer in Jelly’s Hamburg office, I’m the link between our artists and our German clients. I communicate with clients to understand their needs, get feedback and ensure that the creative results meet expectations.
I work closely with the artists, set up budgets and timelines and make sure that they are met. I'm also always on the lookout for new talents.
You have extensive experience as an Art Buyer at agencies across Germany - how do these experiences add value to what you do with Jelly?
Due to my many years of experience as an art buyer and art producer in well-known advertising agencies, I understand the German market and its needs as well as the people in the German agencies very well. As in every country and every market, there are specific tastes and needs. I feel very familiar with the German ones and bring this knowledge into my work at Jelly.
What’s the most exciting thing you’re working on right now?
I'm currently working with Kaho Yoshida on a mixed-media animation for a pharma client. I'm a big fan of her work and enjoy the creativity and attention to detail she brings to her work.
What’s a trend you’ve noticed in the industry/across the European market that excites you?
Besides the AI trend, there is also a counter-trend that is very much centred on handcraft and the human touch of artists. For example, I love the music video that Em Cooper made for The Beatles song 'I'm Only Sleeping', which won this year’s Grammy. For this, 1300 oil paintings were put together to create an animation. I think that's incredible!
What role does production play in making creative content that connects with audiences?
I think production plays a key role in combining clients requirements with creative skills.
The producer takes care of the smooth realisation of projects. That the client's needs and requirements are met, as well as filtering information for the artists. They allocate resources effectively and ensure that the creative vision is realisable within budget and that timings and processes run efficiently. In short, the producer ensures that both client and artist are happy.
What’s the best thing about being part of the Jelly team?
Working together with such a beautiful team and amazing artist from all over the world.
What does craft mean to you?
Art and craft allow individuals to express their personal style, ideas and feelings.
In a world dominated by mass-produced goods, crafts offer a way to create and appreciate unique, handmade products. This uniqueness adds value to items and encourages a sense of individuality.
Your top 3 favourite Podcasts/Books?
A little Life byHanya Yanagihara
Everything is Illuminated by Jonathan Safran Foer
Drop City by T.C. Boyle
What do you enjoy doing in Hamburg when you are not working?
I love food and cooking! The best evenings for me are cooking together with my partner or for friends. I like to try out new recipes or improvise with what I find in the fridge. We have a garden on the outskirts of the city with a cabin where we grow our own vegetables and herbs. For me, the best thing is when we can cook there in summer and find most of the ingredients in the garden. And I love spending time with my dog, he is my faithful little companion and is with me almost everywhere. At the weekend, we like to go for walks along the Elbe or into one of the woods near the city.
What’s the best advice you were ever given? Who was it from?
Chopped garlic marinated in oil is a damn good thing on a pizza. Thank you, Lina, and Björn.