In partnership with Saatchi & Saatchi Los Angeles, Savants crafted a painterly layered animation for ASICS's 'Sole of Kobe' campaign. Celebrating the heritage and looking to the future of ASICS to mark its 100th anniversary, the brief was to illustrate a story in the early life of Onitsuka, showing how intuition made his first basketball shoe a success.
The challenge for Savants was to create a striking visual style that would evoke classic Japanese-style watercolour paintings and illustrations, bringing the film to life through mixing frame-by-frame, 2D and 3D animation techniques.
Credits
Agency: Saatchi & Saatchi LA
Client: OnitzukaTiger/AsicsArt
Direction & Illustration: Marco Galmacci
Animation: Marco Galmacci, Andrea Staiano
Additional Animation: Erik Righetti
Sound: Lime Studios, Piecelock 70 Inc.
Production : Not To Scale LA
Producer: Katrina Lofaro