Savants collaborated with streetwear brand TRC 2038 to craft an artistic animation showcasing the brand's core material, Mineral Denim. A durable and high-performance fabric, Savants extracted each mineral component to blend their enigmatic motion design with the innovative makeup of Mineral Denim.
Treating each scene as its own art installation, Savants designed the sections of the film to highlight the key properties through surreal and tactile sequences. Alternating between minimalist interior spaces and rugged outdoor landscapes, the film concludes with the Long Parka, a symbol of the brand's dedication to sustainability.
Agency - Blue Collars Srl
Creative team: Giorgio Figini, Ario Lockey, Stefano Teodoro, Mattia Donadi